Chatbots seem to be all the rage these days and are being utilized in a variety of exciting ways:
- Improve customer service across all industries
- Driving user engagement with your brand
- Providing property details for real estate agents
- Ordering pizza
- Finding a restaurant
- As a personal assistant
- A cat that delivers weather (I just downloaded this … who doesn’t want a cat delivering the purrrfect weather forecast every morning … Sorry, I couldn’t resist).
Chatbots leverage machine learning and AI to create a brand ambassador for your company. They mimic human conversations to build a relational experience with your clients and help automate simple tasks while growing your business.
Chatbots simply work. According to Slapshot Studio, bots are getting 80% open rates and 35% or higher click through rates.
Email Marketing Daily cites the average open rate across all industries as 22% and click through rate as 4%
At Slapshot Studio, chatbots show a 263% open rate increase and a 775% click through increase from the email marketing average.
We are seeing this type of engagement for two reasons:
- Chatbots meet people where they already are on messaging apps.
- Because of machine learning, Chatbots only deliver content people care about.
Chatbots + Podcasts = ❤️ at First Sight
Imagine an animated cartoon that was an extension of your podcast …
Someone scans your chatbot code or clicks a FB ad you ran marketing to your ideal listener.
Maybe the code looked something like this …
And an instant conversation started within FB Messenger.
To the left is Pete the Podcaster. He has a cute animated segment followed by a custom message to your ideal listener.
Do you see those two blue message bubbles at the end of the message? They are customizable and helps the chatbot understand the perfect content to deliver.
Through this conversation, Pete the Podcaster (the chatbot) can teach your ideal listener how to:
- Subscribe via iTunes
- Leave a rating and review
- Share on social media
After you publish new podcast content, Pete could also push that content or remind the listener that new content is available.
That’s pretty cool technology and that is how chatbots can grow your podcast audience.
As the host of the Better Leaders Better Schools podcast, I would target “principals” in Chicago, IL and distribute my valuable content via a FB ad.
Or maybe I would add a Messenger Scan Code to all my business cards and have people take a picture of the code while networking at a conference.
And Wa-La … a new listener was born and shown is exactly how to engage with my podcast.
This is just one example of how you could design a chatbot to grow your podcast audience.
The sky is really the limit.
Can I help you?
If you currently have a podcast or would just love to chat about chabots 😉 you can reach me or the team in a few ways.
Or call me: 417–501–6730 ext 106